SURE TO TURISM
Sustainability as a recovery tool for small tourism businesses
About the project
SU.RE. To. Tourism project aims to support instruments that include both economic and environmental aspects in order to assist a green recovery of the hotel industry, creating opportunities for a green restart of the hotel industry arising from the COVID-19 pandemic through the development of new policies and instruments to support a green recovery.
Considering the large share of the GDP that the tourism industry contributes in many European economies, it is crucial for SU.RE. To Tourism project to provide the industry with the tailored support needed for a sustainable recovery. Based on the stakeholder interviews and market analysis, a package with recommended initiatives to promote a green recovery of the hotel industry should be made available mainly including short-term recommendations including training for hoteliers on behavioural and technical measures to create rapid cost effects and implement hygiene and safety regulations into their daily operations. This could also be accompanied by a step-by-step approach to facilitate the implementation of Greenhouse Gas (GHG) reduction measures for hoteliers. In addition, upskilling and the use of digital solutions can offer substantial assistance to small business owners in order to transform their touristic product and service as a unique sustainable experience.
Project target
Objectives of SU.RE. To Tourism project
The main objective of SU.RE. To Tourism is to address the training needs of tourism SMEs owners in key transversal skills based on new updated research, and strengthen their business activities in terms of economic, social and environmental impact. SU.RE. To Tourism is a EU partnership designed to develop core and innovative learning methods that best encourage sustainable recovery of the small tourism business, answering the need for education and training thanks to an innovative proposal based on participation and ICTs.
This project will focus on small Tourism businesses and the short- and medium-term measures that are able to support a green reopening of the tourism industry by contributing to:
- A sustainable recovery
- Achieving the GHG emission reduction targets of the Sustainable Development Goals (SDGs)
- Introduction of Digital technologies and solutions
- Development of the tourism product as a unique value and experience destination
The short-term measures will include:
- Training for hoteliers on behavioural and technical measures to create rapid cost effects and implement hygiene and safety regulations into their daily operations.
- A series of themed training video courses/ webinars on how small Tourism Business can achieve a Sustainable recovery (Manage Waste minimization, Energy efficiency, Climate neutralisation)
- Step-by-step approach to facilitate the implementation of GHG reduction measures for hoteliers: - A Digital Guide to Zero Waste for Small Hotels
- A Digital Guide on Developing a Green profile for your local community and your customers - Cooperation partnerships in vocational education and training
- Training for hoteliers in order to create awareness on low-cost GHG reduction potentials for employees and guests
- Innovation best practices in the form of a digital solutions for the tourism business and the development of the tourism product as a unique experience (development of the SURE To Tourism E-learning Platform and Implementation of platform)
- Hotel Awards to highlight and encourage sustainable initiatives and green practices by hotels which manage to recover from the pandemic crisis through the implementation of sustainable practices.
Participant organizations
